Don't need professional domain name management?

Think again.

If you are looking for a domain name, it is incredibly easy to find a site that will provide you one.  Most of the sites will give you the feeling that it is easy to do.  You select the one that you want.  Give them your email address, some money and away you go.  That is the easy part.

Now the hard part begins

  1. How do you set up your website?
  2. How do you get your email to work?
  3. How do you get people to your website?
  4. And the list goes on.

This list is all fairly workable. For some people, they can handle these tasks by themselves.  For others, they will enlist the services of a professional to assist them.

So now that part is done.  The hardest part I've found for some people is keeping the domain name.  You only purchased the domain name for a certain amount of time usually a year or two.  At the end of that time, the registrar (the people you bought the domain name from) will send you a renewal notice to the email address that you provided them in the very beginning.

Now this is where the real problems begin for some.

  1. Maybe they don't check that email address anymore now that you have email under your new domain so the notices go unread.
  2. Maybe some employee registered the domain name using their email address and that person no longer works there so the email are bounced and never read or delivered.
  3. The emails get delivered but the recipient finds them confusing, figure they can do it later, think its spam, or whatever and then they don't do anything with the message.

So whatever the reason for inaction, the domain expires and now email stops working, the website stops working, and now the craziness begins.  You may be thinking...does this really happen?  Yes, real people really do let their domain name expire and there can be unexpected consequences.  Read the story about what happened to a police department when their domain name expired.  If it can happen to them, it can happen to you.

Depending on the registrar, some of them will renew the domain on your behalf but wait for you to pay before they turn it back 'on.' Some of the less ethical registrars will charge exorbitant reactivation fees (Metro IT has seen it cost $800 with one of our unmanaged customers).

So what is a customer to do when they are being blackmailed and held for extortion?  They really don't have many options other than just paying up, getting their domain back up and running, and then figuring out how to prevent this from happening in the future.

How to prevent this?

The easiest way to do this is to leave it to the professionals to profesionally manage your domain name.  Metro IT is that professional for many of our customers.  Our customers then experience reliable domain name renewals, no confusing renewal emails, no confusing renewal letters, and just a feeling of bliss :) that their domain name is being managed they way it should be.

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